Family-owned and operated travel company that has been in business for over 90 years.

Tauck offers more than 150 guided land journeys, small-ship ocean cruises, European river cruises, safaris, and family travel experiences to more than 70 countries and all seven continents.

The company partnered with Firstborn to work on a complete redesign of their website that will bring the same transformative and intuitive experience it offers guests offline.

The Problem
Their web presence was outdated, uninspiring, and difficult to use.

Our Goal
To create an intuitive, easily navigable website that drives conversion in a brand-dimensional way.

My Role
Art Director and Design Lead.