The Aspen Institute is a 65-year-old non-profit organization based in Washington, DC that still carries an ethos that is rooted in open dialogue and collaboration for social good. We defined a positioning for them that was ownable, relevant and distinct. We created a content hub with a modern and minimal design system—inspired by Bauhaus style principles—features more images, videos and graphics, and a fully responsive interface that works seamlessly across platforms to broaden the conversation.

Role: Designer
Created at: Firstborn
Client: The Aspen Institute